The Simple Truth…..FSBO
(For Sale By Owner)
To sell your home without the assistance of a qualified real estate sales associate, you should be able to answer an unqualified “YES” to each of the following questions. As you go through these items, remember that our real estate professionals are expertly trained and skilled in every area.
Price
Do I have sufficient data to price my property realistically? Am I familiar with what comparable properties have sold for recently and what adjustments to those amounts I would need to make for my property?
Legal
Can I draw proper contracts, recognize unreasonable contingencies, understand the disclosure/disclaimers and agency relationships? Would I be on sound legal ground if conflicts arose?
Negotiations
Can I handle the natural conflict of interest when working directly with a buyer, protecting my own interests versus accommodating the buyer?
Marketing
Do I have a complete understanding of real estate staging, photography, advertising and marketing? Am I able to expose my property through the widest channels - local, regional, national, and international?
Qualifying Buyers
Can I professionally screen and handle the demands of numerous inquiries? Can I tell the difference between lookers and serious buyers? What kind of documents can I use to screen buyers and am I able to obtain them?
Financial
Do I have expert knowledge of the current mortgage lending options: FHA, assumptions, buy downs, ARMS, secondary financing?
Inconvenience
Am I prepared to miss work, social, childcare or business plans extended periods, to be available at all times to sell and market my home?
Safety And Security Of Family
Am I willing to have members of my household exposed to strangers?
Unless you answered YES to all the questions above, the skills and training of our real estate professionals would best assist you in selling your property. Please keep in mind that only one in twenty sellers who try to sell their properties on their own are successful in selling at market price. The other nineteen suffered inconvenience, lost time, and frustration in their endeavor without reaching their ultimate goal—selling their property at the best possible price, in the shortest time possible and at the least inconvenience.





